The fashion industry is different from other entrepreneurial endeavors. It’s impact on the lives of billions (!) is undeniable and whether we admit it or not, fashion is important for us.
Just think about how do you dress and why.
You may say that you don’t care at all. Because you don’t care what other people think about you, right? Well, that’s an illusion. We all are social animals and what others think of us is important. It used to mean death – being expelled from a tribe meant death, surely. Now it’s not that draconian but our brains haven’t changed since that time. Not that much. We still do care.
We all have an opinion on what is s good fashion and what is not. Like or dislike. And that’s perfectly optimized for this kind of business.
The role of a consultant is to help businesses in their specific field of expertise thrive, profit and help others. Hundreds of thousands of companies hire consultants to help them with their businesses. And we are here to do exactly that.